30s is a Swedish synth-pop duo from Umeå, made up of Hampus Lindvall and Gustav Nyström. They started making music together with a shared interest in electronic sounds and lyrics that lean toward the introspective. Their 2019 single 'Stockholme Syndrom (feat. ZOEE)' got some attention, featuring ZOEE's vocals over atmospheric synth work.
Their music tends toward atmospheric, dream-pop-influenced electronic arrangements. They've mentioned The Cure, Depeche Mode, and The Smiths as touchstones. The duo put out an EP called 'Premature Burial' in 2018, followed by the album 'Forever & A Day' in 2020, and have released singles like 'In Time' and 'Lost' in the years since.
Lindvall handles vocals and guitar, while Nyström works with synthesizers and programming. Their lyrics often circle themes of relationships and darker emotional states, which has drawn some criticism for being too bleak, though they've stood by that direction as part of their approach.
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