347Max formed in Mexico City around 2014, with Max Chinasky on vocals and songwriting, Sergio Acosta on keyboards and production, Ernesto Herrera on drums, and Ricardo Flores on bass. They put out a debut album called 'Lo Más Difícil' that year. Their sound mixed cumbia rhythms with electronic production.
In 2016, the single 'Luna Mala' got a lot of attention and helped the band reach listeners outside Mexico. Another track, 'Limón y Sal,' also appears among their most popular songs. They've released several albums since, including 'No Es Tan Difícil' in 2018, 'Zona Tropical' in 2020, and 'La Bohemia' in 2022.
Some listeners and critics have questioned whether the band's approach to cumbia respects its traditions, and Chinasky's lyrics have drawn discussion for their themes. They've kept making music through those conversations.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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