The New Orleans mogul and artist whose solo tracks double as label showcases.
For the full picture, listen to 'Money To Blow' and 'Tapout'. They sound exactly like what they are: a boss rapping with his crew.
He's the co-founder who turned Cash Money into a Southern rap powerhouse, then stepped into the booth himself. Songs like 'Money To Blow' with Drake and Lil Wayne aren't just hits; they're documents of the empire he helped build. His voice anchors a sound that defined a generation of New Orleans hip-hop.
He started the label in the early '90s with his brother, signing Juvenile, B.G., and a teenage Lil Wayne. His own music came later, with the 2006 debut '5 Stunna' and albums like 'Priceless' in 2009, often featuring the artists from his roster.
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Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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