A Canadian singer who turned a viral hit into a steady career of synth-pop precision.
For a sense of her post-'Call Me Maybe' direction, 'Run Away With Me' from 'Emotion' frames it well. The title track from 'The Loneliest Time,' with Rufus Wainwright, shows how she's kept moving.
After 'Call Me Maybe' became a global phenomenon in 2011, Jepsen could have chased that same sound forever. Instead, she built a catalog of straightforward pop craft on albums like 'Emotion' and 'Dedicated,' with songs like 'Western Wind' showing her commitment to the genre's fundamentals. Her work since then has developed a following precisely because it doesn't try to recreate that one song's exact success.
She first got national attention as a Canadian Idol finalist in 2007. The real breakthrough came with 'Call Me Maybe' in 2011, followed by her debut album 'Kiss' the next year. Her sound shifted toward synth-pop on 2015's 'Emotion,' and later albums like 'The Loneliest Time' kept exploring that territory.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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