Page type: artist reference
Canonical path: /dumb-ways-to-die
Lyric pages live: 2
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Dumb Ways To Die
Dumb Ways to Die started as a public safety campaign for Metro Trains in Melbourne, Australia. The song 'Dumb Ways to Die' came out in 2012 with a simple...
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Curated by Ethan Walker
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Dumb Ways to Die started as a public safety campaign for Metro Trains in Melbourne, Australia. The song 'Dumb Ways to Die' came out in 2012 with a simple animated video showing cartoon characters meeting various silly ends. It wasn't really a band in the traditional sense, but a project created for the campaign.
The song caught on because of its dark humor and catchy tune, getting translated into multiple languages and racking up millions of views online. People responded to the way it made safety warnings feel less like a lecture. There was a follow-up called 'Dumb Ways to Die In Rio' for the 2016 Olympics.
While the original materials credit Ollie McGill, Emily Lubitz, and Sam Johnson, the project mostly lives as that single viral moment rather than an ongoing musical act. The campaign itself was noted for its approach to messaging, using humor about a serious topic in a way that stuck with people.
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