A Moroccan-born rapper who built a following through mixtapes before breaking through with club anthems and cross-genre hits.
For his sound, start with 'Unforgettable'. For his earlier, harder club vibe, 'Pop That' still does the job.
He's one of those rappers who can make a song feel like a party just by showing up. 'Unforgettable' with Swae Lee became a summer anthem that crossed over everywhere, and earlier tracks like 'Pop That' defined a certain kind of club energy. His story, moving from Morocco to the Bronx and grinding through the mixtape circuit, feels baked into the music, even when it's just about having a good time.
He started putting out mixtapes in the late 2000s, building a local New York following. His 2013 debut album 'Excuse My French' brought hits like 'Pop That', and he's kept releasing albums and mixtapes since, including 'Jungle Rules' and 'They Got Amnesia'.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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