Giovanni Erthal came up in São Paulo, Brazil, and put out his first single 'Bem de Perto' in 2009. That song, along with others like 'Despedida' and 'Inquebrável', helped him find an audience with a mix of pop and Brazilian rhythms.
He kept recording after that initial attention, releasing the album 'Clarão' in 2011. The work from this period shows him working through the expectations that came with some early notice, sticking to a straightforward, vocal-driven approach.
There was some talk in the media about his direction and personal life, but he generally kept making music on his own terms. The songs from those years, including 'Metades' and 'Momento a Sós', have a direct, unadorned quality that his listeners connected with.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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