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Canonical path: /goldieblox-rube-goldberg
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GoldieBlox, Rube Goldberg
GoldieBlox started in 2012 when engineer Debbie Sterling wanted to create music and merchandise that might get young girls interested in STEM. The project's...
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Curated by Ethan Walker
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GoldieBlox started in 2012 when engineer Debbie Sterling wanted to create music and merchandise that might get young girls interested in STEM. The project's most recognizable song is probably "Princess Machine," which came out in 2013 and was sung by the cartoonist Rube Goldberg. The track went viral, finding an audience with both kids and adults.
They released a few albums over the next few years, like The Castle Constructor in 2014 and The Inventor's Apprentice in 2015. The music was part of a larger effort to make engineering and invention feel more accessible and creative, especially for girls. While some critics questioned whether the approach reinforced certain stereotypes, the project maintained its focus on female empowerment in those fields.
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