Insure Now

Insure Now came together in São Paulo during the late 1990s. The group included Celo Brown on vocals, Nando Reis on guitar, Dado Villa-Lobos on bass, and Marcelo Bonfá on drums. Their first album, simply titled 'Insure Now,' came out in 1999.

That debut record had a raw, experimental quality that drew attention. One track from it, 'A displicência é o barato da arte,' became something of an anthem for listeners who felt at odds with mainstream culture. The song's title translates roughly to 'Indifference is the cheapness of art,' which gives a sense of the band's attitude at the time.

Their music often challenged conventions, and they weren't afraid to be provocative. This approach sparked debate among critics and listeners, with some praising their fearlessness and others finding their work too confrontational. They built a reputation on that tension between artistic expression and public reaction.