A rapper who built a career on writing about regular life without guest features.
When '2014 Forest Hills Drive' went platinum without any other artists on it, that told you something about how his writing connects. He's kept that grounded approach through albums like 'KOD' and 'The Off-Season,' which is why people still point to the details in his music.
He started putting out mixtapes like 'The Come Up' in Fayetteville, North Carolina in 2007. After signing with Roc Nation, his debut 'Cole World: The Sideline Story' hit number one in 2011. The writing has stayed focused on the specifics of everyday life through all the releases since.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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