The independent label boss and rapper behind 'Make Em Say Uhh!' and a late-'90s Southern rap empire.
For the No Limit sound, 'Make Em Say Uhh!' is the obvious touchstone. But 'Souljas' or 'R.I.P Tupac' give you the same straightforward, hard-hitting feel.
Master P showed how an independent operation could reach a broad audience without major studio backing. His 1997 single 'Make Em Say Uhh!' became widely known for that chant, and tracks like 'R.I.P Tupac' and 'Souljas' carried that same direct, hard-beat sound. The No Limit catalog from that era is a specific chapter in Southern rap history.
He started No Limit Records in 1991, building it into an independent label that put out a lot of music in the mid-1990s. He released albums like 'Ice Cream Man' in 1996 and 'Ghetto D' the following year, working with other rappers including Snoop Dogg and Silkk the Shocker through the label.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
Sign in to post the first listener note. Reporting stays open to everyone.