The Atlanta rapper behind 'Big Energy' and blunt tracks like 'Another Nasty Song' and 'In n Out.'
For a quick sense of her sound, try 'Big Energy' with Mariah Carey and then something like 'Another Nasty Song.' They're both blunt, but one's built on a pop sample and the other just goes straight at it.
Latto's 2021 single 'Big Energy' flipped Mariah Carey's 'Fantasy' into a radio hit that showed how she could work a pop hook. Her delivery stays straightforward and assertive whether she's trading verses with City Girls on 'In n Out' or putting out albums like '777' and 'It's Givin' in the same year. She won a BET Hip Hop Award for Best Female Hip Hop Artist in 2022, but some of her lyrics have drawn criticism for being explicit.
She grew up in Atlanta listening to Lil' Wayne and Nicki Minaj, started writing verses early, and put out her first album 'Queen of Da Souf' by 2020. After 'Big Energy' got heavy radio play, she followed with two albums in 2022 and worked with 21 Savage, Ludacris, and Saweetie.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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