A Chicago band known for clever pop songs and wildly inventive music videos.
For the full picture, listen to 'Here It Goes Again' and watch what they built around it. 'Before The Earth Was Round' is a good reminder of the songs that started it all.
They turned the music video into an event, not just a promo clip. The treadmill dance for 'Here It Goes Again' became a cultural moment, and songs like 'Before The Earth Was Round' show they could write a solid hook underneath all the spectacle. Their work made people pay attention to how a song could be presented.
They formed in Chicago in 1998 and put out their debut 'Oh No' in 2002. The 2005 video for 'A Million Ways' shifted things, leading to more albums and increasingly elaborate video projects like the Rube Goldberg machine for 'WTF?' in 2009.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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