Rauw Alejandro was born Raul Alejandro Ocasio Ruiz in San Juan, Puerto Rico in 1993. He started gaining attention around 2017 with his single "Toda," which led to his debut album "Afrodisíaco" in 2020. His music pulls from reggaeton, trap, and hip-hop, though he's often grouped with contemporary Latin pop.
He's worked with other artists on tracks like "Te Felicito" with Shakira and "Menos Timidez" with Lyanno. Songs like "Encima de Mí" and "PUNTO 40" show his range across different Latin urban styles.
Some of his lyrics and videos have drawn criticism for being explicit, but he's kept releasing music that connects with listeners who like his blend of rhythms and modern production. He hasn't strayed far from the sounds that first got him noticed, even as his collaborations have expanded.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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