It (I Want It)

I want you to imagine that somewhere in America

There's a lovely housewife watching TV,

Doing her housework...

(Audio clips of Gorby and Reagan talking detente)

Hi there.

Are you feeling tired, drained of all energy?

Is your life becoming routine? Does your husband

find you unattractive? Is your love life non-

existent? Then you need "It". Because "It", like

you, is a product of our time. "It" will change your

life. You'll be vibrant, elegant, sexy...

You want it.

Don't you?

It.

Yeah, she's got it

Ooh, she's really got it

She was born part of a Fifty's dream

TV Generation, from the cradle to the teens

Mr. Rogers, I Love Lucy, and Mary Tyler Moore

Jackie Gleason, Honeymooners and Zsa Zsa Gabor

Green Acres, yeah that's what you're looking for

You're a product of these times, just like the people next door

Bigger house, bigger 'fridge, bigger washing machine

'Cos you're a consumer'n, baby, you're the advertiser's dream

That's alright, outta sight, you couldn't care less

You can put it on a VISA card or American Express

Tell the people what they want, then decide what they need

Advertise, merchandise, satisfy their greed

Bigger house, bigger 'fridge, bank loan, get a bigger car

You can sell them any old shit if it's endorsed by a movie star

TV's got a little piece to dictate

They said you'd believe it 'cos it's a #1 rating

You're the products that you buy, the consumer and the goods

And you want it so bad, you'd sell your soul if you could

She want it so bad, she'd sell her soul if she could

And she wants it, so bad

She got it

Now she don't need it

She got she wanted, but she don't want it no more

She got she wanted, but she don't want it no more

She got she wanted, now they don't need it no more

She got it, so bad