umru

Umru is a producer and songwriter whose work sits at the intersection of hyperpop and experimental electronic music. His tracks, like 'Popular' with osno1 and 'sticky' featuring Ravenna Golden, are built on glitchy beats and distorted vocals that create a deliberately chaotic sound. He's released several EPs, including 'Umru's Revenge' and 'Drones'.

While sometimes described as a collective, the core of the project is Umru himself, whose real name is Cameron Neilson. He's collaborated with other producers like osno1 and ISOXO, and his music has drawn comparisons to artists like 100 gecs. The sound isn't for everyone, some find it too abrasive, but it has found an audience interested in pushing pop boundaries.