His 2006 breakout hit defined a moment in Southern hip-hop, and he kept releasing music long after.
For the full picture, start with 'It's Goin' Down' and then check out 'Drip' to hear how his sound held up later on.
Yung Joc's 'It's Goin' Down' topped the Billboard Hot 100 in 2006, a track that still sounds like a specific Atlanta party anthem. Songs like 'I Know You See It' and 'Drip' with Lil Wayne carried that same hook-driven, straightforward style. He represents a certain lane of mid-2000s Southern rap that was all about the single and the vibe.
He came up in College Park, Georgia, and his debut album 'New Joc City' landed at number three on the Billboard 200 after the success of 'It's Goin' Down'. He kept putting out albums like 'Hustlenomics' and 'Mr. Robinson's Neighborhood' afterward, even through a 2008 marijuana charge that led to a license suspension.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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