I Am The Swoosh

See me watch me love me buy me i'm on tv be just like me be a zombie

You see me everyday and i see you too

Home from school i'm looking after you

If anyone loves you, you know i do

Cool, i keep you from looking like a fool

You can be a winner, you can be star,

Spend your dollars on me and we'll go real far,

Walk with me, we'll go to her boudoir

I can help you understand who you really are

A couple hundred dollars will get you a pair

Without my help you'll be looking like a square

You and i know, it's just because i care

Look at your feet, i'll always be there

It takes us 30 seconds to tear you down

And another 30 seconds to teach you how

To be an individual just like the in-crowd

You gotta know that being cool is being cowed

How we make shoes sell hotter than crack?

How we take your $$ without you fighting back?

Our commercials a 30 second cultural hijack

I stole your culture, now i'm selling it back

Wearing the swoosh is paying to be a billboard

You gotta know that baby you are being whored

And tacitly condoning shit that should be abhorred

For oppressing the proletariat,

Your $$$'s our reward

I can define you

I can undermine

I can confine you to a life of complacency

Refine you

Malign you

Constantly entwine you in our branded soul

We see dollar signs you see the poverty line

When you think of the swoosh, do you think of michael jordon

Flying through the air like he was flash gordon?

Or a pile of nike shoes somewhere in vietnam

And a 1000 vietamese paid a dollar to sew them

Nike loves money and they love sweatshops

Make little kids work until they drop

Make your mama bust her ass around the clock

To buy them for you at 90 dollars a pop

How we take a shoe that costs 5 dollars to make

And when we sell it to you, a 100 dollars we take

If you think you're buying a shoe

You're making a fucking mistake

What you're buying is the swoosh, don't even try to take

You're buying into an idea that you've seen on tv

If you want to be cool, you gotta be with me

On the side of your shoe, motherfucker, that's me

I am the swoosh, I am nike