A K-pop group whose career turned on a viral fan video and a song called 'Up & Down'.
For the turnaround, it's 'Up & Down'. For their signature swagger, put on 'Hot Pink'.
EXID's story is a modern K-pop fable about how a moment can flip a script. They were on the verge of disbanding when a fan's cellphone video of member Hani performing 'Up & Down' went viral in late 2014. That surge sent the song back up the charts, rescuing the group and defining their path forward with confident, catchy tracks like 'Hot Pink' and 'IDK (I Don't Know)'.
Formed in 2012, they struggled to find footing until the 'Up & Down' reversal. The years after were marked by a steady output of singles and member solos, like Jeonghwa & Hyelin's 'Are You Hungry?', before activities slowed in the late 2010s.
Keep it compact: a lyric you come back to, a live memory, or the part of the catalog you would point someone toward first.
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