The K-pop group's 2012 Japanese single captures that first love that hurts too much to hold.
What sticks is how the song refuses to romanticize the pain.
'Konnani mo kurushii koi wa hajimete yo' translates to 'This painful love is my first,' but the delivery makes it sound like a complaint, not a confession.
A strong comment here is specific: the phrase you keep hearing, the mood you come back for, or the reason this song stays in rotation.
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